Delo: exploring the brand’s approach to design

Delo: exploring the brand’s approach to design

As a singular model that implements a cultural position in all facets, DeloThe holistic design method of creates prime quality and sturdy objects and varieties a particular surroundings.

From modular houses in several scales to timeless aesthetic furnishings of high quality supplies and distinctive homewares and attire, Delo is a model that does greater than design.

With a particular method to the probabilities of a showroom, Delo’s bodily area not solely capabilities as an workplace and retailer, however has turn out to be a platform for artistic encounters the place native designers and the neighborhood architects are welcome within the multifunctional area that capabilities as a restaurant, bar, co-working and occasion area.

Delo’s exploration of expertise, expertise and exploration of native manufacturing, creates distinctive designs that make brand to watch.

The Delo Design Approach
Delo Showroom

1. Who’s Arseniy Brodach? How did the Delo journey start?

Arseny Brodach:

“Initially, I’m an architect who graduated from St. Petersburg State College of Structure and Civil Engineering in 2012.

The next yr I based my very own studio and was primarily concerned in public interiors.

Work on these tasks revealed the dearth of mass-produced native furnishings that glad each design and price.

So in 2014 I prolonged the studio with a small workshop and began producing the primary metal and picket chairs for my tasks and for different shoppers – and that is how the Delo studio was created.

The Delo design approach (10)
Arseniy Brodach, founding father of Delo

2. Why Delo, what led the model to design with a holistic method spanning furnishings, equipment and houses?

Arseny Brodach:

“Delo is a really primary phrase, which suggests ‘work’, ‘craft’, ‘motion’, ‘enterprise’. It is one thing constructive, assured and full.

The studio’s method follows my holistic imaginative and prescient of design, combining expertise and manufacturing, structure and inside design.

This methodology is utilized to tasks of any dimension – Delo homes, chairs or cups are designed in a rational and practical method, sharing the identical constructive and aesthetic ideas. These are important for the model and all Delo merchandise.

Our aim is to create prime quality and sturdy objects and kind a particular surroundings, together with houses, furnishings, home goods and clothes.

We’re additionally constructing a steady economic system and forming a manufacturing ecosystem, involving small workshops and producers within the course of.

The Delo design approach (4)
Gentle up ‘Bro’ chair in ash

3. After doing iconic collaborations just like the one with Eburet Studio (99Recycle) for Restool and the Residence Challenge with different St. Petersburg designers, how do these collaborations come to life and the way do you select the kind of challenge on which work ?

Arseny Brodach:

“We collaborate with acknowledged manufacturers which have unique technique of manufacturing. For example, Studio Eburet is understood for 3D printing from recycled plastic.

Due to our colleagues, we studied this expertise and designed our Rechair, a helpful, elegant and economical seat.

Collaborate with solid waterwe imagined a set of sandblasted glasses, whereas our work with walezhnik resulted in jute and linen rugs.

The gathering combines modern textile design with conventional craftsmanship. Certainly one of our historic collaborations was the Residence Challenge, which introduced collectively native designers in DublDom modular home.

The concept was to create an inside stuffed solely with native merchandise and to suggest a sure method of inhabiting this area.

RNA assortment

4. The Delo showroom combines an structure studio, a furnishings retailer, a café, and it additionally gives a platform for instructional occasions and helps native industrial designers and the architectural neighborhood. What are among the alternatives generated by having a multifunctional area for the neighborhood?

Arseny Brodach:

“Although our showroom has moved to a brand new location in St. Petersburg, it nonetheless capabilities as a public area.

This enables us to satisfy individuals who go to us for various functions. A lot of them turn out to be our buddies, companions or clients.

This social perform additionally promotes Delo and the design itself, because the product design business isn’t actually developed in Russia.

Trying again, I am proud to say that our previous showroom was one of many first to showcase one thing new, artistic, and made by younger native lovers.

It functioned as an workplace, retailer, cafe and bar, co-working and occasion area: we held conferences, shows, discussions and even as soon as a stay rock live performance. As well as, we used it as a photograph studio – our merchandise had been primarily photographed there.

The Delo design approach (8)
Delo Showroom presents fashions of Delo Home and a nook with books on structure and design.

5. The evolution of Delo as a model includes participation in regionally developed actions to deliver collectively the design neighborhood, collaborations with native manufacturers and charitable applications. Are you able to inform us extra in regards to the progress of the model on this facet and what among the advantages of connecting with creatives have been?

Arseny Brodach:

“I consider that an actual model should implement a cultural position. On this method, I believe our mission is to help the design neighborhood by organizing occasions and collaborations, selling the very concept of ​​design, involving completely different individuals and educating them.

With our observe, we wish to set an instance of a enterprise based mostly on creativity, exhausting work and honor.

I additionally suppose {that a} sturdy model needs to be open and linked to society.

We make a social contribution by collaborating with Prostye Veshchi inclusive workshops that create an open area for adults with particular wants, the place they create varied merchandise beneath the horizontal supervision of artisans and volunteers.

They produce easy however prime quality gadgets – ash wooden chopping boards which can be found in our showroom.

Our company should buy a practical merchandise and on the similar time help the Prostie Veshchi fund, as a result of we switch the cash collected from the chopping boards on to the challenge.

6. Delo merchandise are aesthetic, practical and minimalist. What are the principle values, primary ideas or type inclinations that above all will all the time symbolize the studio and your self?

Arseny Brodach:

“All our merchandise are rationally designed, manufacturable and practical. We dig into the applied sciences and supplies we work with, contemplate prices and manufacturing methods.

We fastidiously select essentially the most cheap choices and do nothing only for aesthetics.

Our finish aim is to design a helpful and expressive merchandise utilizing fewer supplies and manufacturing operations.

The Delo design approach (6)
The ‘Stil’ couch will be mixed with any of the 5 forms of modules

7. We observed there was a redesign on the AM ceramic mug deal with, some bespoke merchandise for the Numero Zero restaurant, and an experimental or recycled plastic chair referred to as “ReChair”. Are you able to inform us extra about Delo’s product line and which one do you favor to design?

Arseny Brodach:

“Whereas creating new designs, we’re additionally bettering current ones by researching higher silhouettes, technologiesfinishes and joints.

We subsequently change sure parts such because the handles of the mugs or the backs of the chairs. In recent times, we now have launched a variety of merchandise – furnishings, home goods, clothes and even timber body homes.

A few of them are extra worthwhile, and a few are actually exhausting to provide, however all kind the guts of Delo and unfold our design imaginative and prescient in equal measure. »

AM Tableware Assortment

8. Just a few years in the past, Delo’s product line expanded to incorporate prefabricated body houses. In complete, there at the moment are 5 completely different sizes. Are you able to inform us extra about these homes, their benefits and the way was it to see them inbuilt actual life?

Arseny Brodach:

“As an architect, I by no means misplaced my skilled ambitions – I simply needed to put them apart, whereas managing Delo manufacturing and designing new merchandise.

As soon as we strengthened the corporate and developed sufficient parts to equip the entire home, we determined to return to structure.

From 2021, we’re engaged on timber body homes and treating them as merchandise – we’re learning the materials and applied sciences to pick out people who we deem cheap as a consequence of value and high quality.

The primary home we constructed was La Cabane of 11m². We gained the required expertise and moved to Delo Home 3 of 87m².

The home is constructed on website and has a easy, straightforward to assemble and dependable development. The supplies used within the challenge are of top of the range and respectful of nature.

Kaef armchair

The homes are designed in response to their customary dimensions, optimizing the quantity of development waste and the price of the homes.

Delo Home 3 is totally stocked with our housewares and furnishings, whereas some fashions are customized made. Over the previous yr we now have developed a model of Delo Home 3 with a separate kitchen block and Delo Home 4 with a bigger floor.

In complete, our architectural sequence contains 3 homes of various configurations.

Our method to structure saves the consumer time and permits us to maneuver in a short time, as a result of we’re in charge of the complete course of.

9. Delo’s ‘Eating Room’ set up was on view on the Alcova platform throughout Milan Design Week 2022. What ought to we count on to see subsequent from Delo?

Arseny Brodach:

“Participation in Milan Design Week 2022 was our first exhibition expertise exterior of Russia. We ready the “Eating Room” set up which was offered on the former navy psychiatric hospital in Alcova.

It featured a eating set with a Stolster desk surrounded by eight signature chairs and remodeled the isolation area into an open room for communal expertise.

Delo Home 3

Many individuals had been shocked to see a Russian firm in Milan throughout this turbulent time, though everybody reacted positively.

We shortly ran out of flyers and acquired a number of presents from European retailers and furnishings producers.

Sooner or later, we plan to advertise Delo globally by exhibiting at different commerce gala’s, collaborating in design awards and creating different producers exterior of Russia.

The Delo design approach (3)
Delo Clothes

As for updates, we have simply launched our personal clothes assortment consisting of t-shirts, pants, shirts, pajamas, coats and different fundamentals.

The Delo vary can be complemented by kitchen furnishings, new homewares and different gadgets that mirror our imaginative and prescient of holistic design.


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